Spring is here, time to give your Parish Website a Health check to ensure Giving success.

As the flowers bloom and the sunshine returns, spring invites us to freshen up our surroundings. This season is not just about blooming gardens; it's also an ideal moment to breathe new life into your parish website. A well-maintained website plays a crucial role in your fundraising efforts. Performing a health check can enhance your site's engagement levels, ultimately leading to increased donations. Here are key actions you can take to ensure your parish website is appealing and effective in rallying support.

Give button location is KEY

To enhance user experience and maximize donation visibility, place the "Give" button in the upper right corner of your homepage. This prime location is where visitors often look for important actions. Ensure the button is prominently featured on the homepage and consistently included on multiple pages, such as the footer, to be accessible from any page. This uniform presence encourages donations throughout the browsing experience, reinforcing the importance of contributions and potentially increasing them.

Show Ways to Give

Make sure you have a dedicated giving page that shows all the ways your parishioners can support your parish beyond online giving. On the page include info about:

• Give via your IRA

• Give Stock 

• Use envelopes for checks or cash

• Check with your employer to see if they offer

Look & Layout

To provide your parishioners with a trustworthy online giving experience, it's essential to prominently display your parish's name and logo on the giving webpage. This will help them easily recognize that they are on the correct page, building confidence in making online contributions.

Best "Click" practices

Streamline the donation process to be quick and user-friendly. Ensure the "Donate" button is prominently displayed and easily accessible on your website or app, requiring only 1-2 clicks to start. Completing the transaction should take just 3-4 additional clicks.

Compatibility on all devices

Ensure your website is responsive and works seamlessly across all devices, including mobile phones and tablets, to guarantee accessibility for every user. With significant web traffic coming from mobile devices, it is crucial to optimize your site for various screen sizes and resolutions.

Update Your Donation Process

Evaluate the simplicity of your donation process. A seamless experience can boost donations by up to 30%. Offer various options like online payments, checks, and text-to-give to accommodate donor preferences. Ensure your site provides a quick, user-friendly donation process in just a few clicks.

By implementing these simple practices, you can ensure your Parish website is not only up-to-date but also optimized for easy and seamless donations from your Parishioners.

If you have any questions, please reach out to Ravi P. at:

Ravi.Pollard@archbalt.org

Office Number: 410.547.5578